How to promote seasonal offers and events with print
For many tourism and hospitality businesses the year is filled with opportunities and dates that can draw visitors and customers through the door. From Easter brunches, Mother’s Day walks, Christmas parities and everything in between, these seasonal events drive footfall, boost bookings and create a buzz around your business.
However, no matter how hard you work to ensure your business looks on point and ready to attract seasonal visitors, you need to ensure your target audience actually know what you have planned.
Whilst social media and email are important digital channels to boosting visibility, print will ensure your message is seen and remembered. Our specialist tourism and hospitality printing services are perfect for seasonal campaigns that need to create a sense of urgency.
Choosing the right print for seasonal promotions
Whether you’re launching a new menu or organising a summer festival you need print that fits in with your setting and encourages viewers to take action.
Menus
Seasonal menu printing for a staple of the hospitality industry. This could include a festive Christmas dinner, Summer cocktail list or pop up BBQ offerings. An attractive menu will enhance the whole experience and entice customers or visitors to order.
Swing tags
Add extra discounts or offers to your merchandise shelving to encourage purchases with swing tags. They can be used to promote limited time offers in attraction gift shops or provide more information on seasonal items.
Loyalty cards
Loyalty cards are fantastic at attracting repeat customers or visitors during seasonal periods. It could be a “every 5th coffee free” offer or a discount off multiple visits.
Gift vouchers
These are particularly popular during holiday seasons or as gifts on special occasions. Custom designed and printed gift vouchers provide easy gift options and attract new visitors and customers.
Door hangers
These are perfect for hotels and guesthouses to inform guests of upcoming seasonal events or promotions. Door hangers could also promote room service specials, they ensure you reach your guests directly.
How to design print for maximum seasonal impact
Create designs around seasonal offers or events isn’t just about a simple colour change or adding some snowflakes. You need to grab attention and create the right atmosphere around what you’re doing in your business. Great print design can make even the simplest of offers feel exciting and time sensitive.
Seasonal print design themes
Your print should capture the season visually. For example, a deep red with gold work well for Christmas, whilst an Autumn campaign might include oranges and warm browns.
Your existing branding should remain central and consistent but don’t be afraid to play around with it a little to bring some seasonal flair.
Use clear messaging
Seasonal promotions and events have a limited time period, so its vital your messaging is clear. The use of bold headings that include dates and offers will provide a big impact.
Ensure you use phrases like “limited time offer” and “book early to avoid disappointment” to create urgency and drive action.
Consistency is key
If you creating multiple print items to promote the same event or promotion you should ensure they share a consistent design style. The will strengthen brand recognition and present a well thought out campaign.
How to distribute your print for best results
Even the best design for print won’t deliver results if it isn’t seen, you need to plan the distribution. Get your seasonal messages in front of the right audience in the highest volume possible.
Promote in your venue
Start with your own premises. Your print should be visible on tables, at the bar, in restrooms, and at reception or booking desks. If you’re running a promotion for future dates, you may want to include flyers that customers can take away.
Local partnerships
Reach out to nearby businesses to display your print in their venues. Hotels, B&Bs, salons, tourist attractions, and independent retailers are often happy to share leaflets or posters, especially if you return the favour.
Direct mail
A printed postcard or mini brochure sent to your mailing list can feel more personal and engaging than an email. It’s particularly effective for targeting past customers, loyalty members, or local residents.
Local handouts and community boards
High-footfall areas like train stations, libraries, community centres, gyms, and cafés are great places to leave flyers and leaflets. If you have staff available, handing out materials on the high street during busy times can also be worthwhile.
Make your seasonal print campaigns inmissable
Inkwell Printing specialises in print for the hospitality and tourism sectors, with fast turnaround times, flexible print runs, and a range of products to suit any campaign. From design to delivery, we’ll make sure your print gets noticed.
Order online today at or get in touch to talk through your ideas with our friendly team.