Your choice of printing company reflects your brand values
When business owners think about their brand values they likely firstly consider the visual identity, customer service levels and what they want their business to stand for. However, many often fail to think about the suppliers and partners they use, and included in there is how their print marketing materials are sourced.
Consumers are paying more attention to sustainability than ever before and choosing suppliers that think about their own eco friendly practices shouldn’t be just a box ticking exercise.
Picking a sustainable printing company like Inkwell reflects your green credentials. Every flyer, poster or brochure you have printed becomes a further statement of the values you want your brand to represent.
Why your print supplier should complement your brand identity
Your printed marketing materials are often the first impression a potential customer has of your business, and its easy to think about print as a standalone strategy, but the printing company who produces your items should be seen as a partner and extension of your brand.
If your print looks cheap, feels flimsy and inconsistent it can suggest your company is fine cutting corners and doesn’t give any attention to the details. Alternatively, if its well thought out, beautifully printed and responsibly produced, it can reflect that your brand that cares.
When you choose a print supplier that prioritises sustainability and high production standards it reinforces your branding and shows you value the details, the kind of things people definitely notice. Eco friendly print practices included the use of recycled materials, industry accreditations, low waste policies and sustainable packaging. At Inkwell we go a step further by utilising solar power and vegetable based inks.
Eco friendly printing strengthens your brand values
When you order print from a sustainable print company it shows how you think beyond short term gains or convenience, it lets people know that you are taking responsibility for your brand’s impact on the environment.
Eco friendly printing covers far more than just using recycled paper. It should include the use of vegetable based inks, a commitment to reducing waste, the use of green energy and a dedication to sourcing materials from responsible suppliers.
Its easy for any brand to say they care about the environment, but real trust comes from businesses that can back it up. Eco-friendly print marketing shows that you’re aware of the whole journey a piece of printed literature can make – from the way its produced to the way it’s disposed of.
The connection between choosing sustainability and building customer trust
Building customer trust is a big challenge for any business, and small details that customers pick up that you might not even think about can be a crucial part. If potential customers can see that you take care to choose sustainable suppliers it reinforces the idea that your brand cares for the environment, you’re not just pushing fancy gimmicks just to get a sale.
Many people now choose sustainability as the priority when choosing who to give their custom to. They want to support businesses that take genuine steps to being greener. So when you’re handing out menu, brochures, business stationery or product packaging, using eco friendly printing shows your values are authentic.
These decisions strengthen your creditability in a way that digital communications find hard to replicate.
With a supplier like us you know the print materials we use are certified and our processes are responsibly managed.
Some mistakes to avoid when choosing a eco friendly print partner
There are some common slip ups people can make when choosing a sustainable print partner. Some printers will talk the talk but take shortcuts on materials and other practices.
A common term you may hear is “greenwashing”, this is basically a modern way to describe companies that use the right phrases but can’t offer any real evidence to back it up. A genuine sustainable printer will have FSC certifications and offer eco friendly inks, they should have no problem explaining how they reduce their impact on the environment. They also won’t necessarily be the cheapest provider, all printers will want to provide good value but printers that strive to be the cheapest will be forced to cut corners.
Inkwell Printing
Did you know that sustainability is one of our core values? We’re committed to eco-friendly print practices – so for every tonne of paper bought we capture 0.56kg of carbon with the Woodland Trust and plant 14 Square meters of new woodland.
With us you don’t have to choose between quality results and your care for the planet, we allow brands to stand out and remain conscious of their footprint at the same time.