Why Finance Firms Need Custom Stationery Beyond Just A Logo
For any finance company trust, integrity and professionalism are everything. No matter if you’re an independent consultant, mortgage broker or a growing investment firm, your clients are making decisions that directly impact their livelihoods. They need to feel confident their in capable hands and that starts with how your brand is presented.
For many branding begins and ends with a logo, and while a logo is important its very much not enough on its own. If its just randomly dropped into a plain document or business card it loses impact, and with it so does your brand.
This is where wider custom business stationery comes in. Professionally design and printed materials like business cards, letterheads, compliment slips and envelopes keeps your branding consistent.
Why stationery still matters in the finance sector
It’s easy to think that printed stationery no longer has a place. As a traditional industry that works within heavy regulations, finance usually involves formal communications such as contracts, reports and compliance documentation. There aren’t materials that should look thrown together, they should carry the weight of your brand.
Branded letterheads, envelopes and business cards present a credible appearance. This is why finance firms don’t reply on homemade print templates and inconsistent branding, they invest in print that reflects their values.
Business stationery essentials – What every finance firm should be printing
From that initial first impression to follow up communications, have the right print assets can significantly enhance your credibility.
Here are the core business stationery items every finance company should consider:
Business cards
Not many industries still rely on face to face interactions, but finance is certainly one of them. When networking or at client meetings a professional business card gives people something to remember you by. It’s not just about handing over your contact details, it shows your prepared and professional. A flimsy, generic business card does the opposite.
Letterheads
Formal letters, agreements and compliance documents are still widely used in finance. Professional letterheads help reinforce your professionalism and ensure consistent branding across all printed communications.
Custom letterheads are supplied printed on quality paper stocks and uncluttered designs, ready for you to print your letters or contracts on.
Envelopes
Posting paperwork or statements is a regular occurrence in finance. Using branded envelopes shows your attention to detail and adds another layer of credibility to your branding.
Notepads
Branded notepads are perfect for meetings or to give out to clients. They are functional items that always keep your brand visible.
Customised designs – Why generic templates aren’t enough
Free online templates are readily available on a range of platforms. Using these are quick, cheap and easy – but when put alongside custom designs also look it. In the fiancé sector clients are looking for your professionalism and generic print design templates don’t cut it.
Generic templates often fall short because they use dated fonts and creates issues around consistent branding on all materials. Worse than that, its very likely there will be a series of fiancé companies out there using the same designs.
Custom designs allows you and your designer to take complete control of your branding. You can match fonts, colours and layouts.
At Inkwell Printing we offer complete custom design and printing services for finance companies. Whether you already have brand guidelines in place or need help developing your look, contact our team.