Company Booklet Printing For Business Marketing
A professional printed company booklet should bring together a business’s products, services, expertise and branding in one format. A booklet provides plenty of space to promote everything a business offers. It also informs the audience why the business is different.
However, the content is only the start as the quality of a booklet can be equally as important. An engaging design, quality photography, luxury print finishes and the right paper stock will all contribute to how the business is perceived.
How Company Booklets Support Wider Marketing Efforts
Company booklets are a useful addition to any marketing strategy, particularly when you need more space to explain your services than a traditional flyer or leaflet can provide.
Build A Brand Image
A well made booklet should help a business communicate their experience and attention to detail. For businesses operating in more competitive sectors, polished printed marketing literature helps reinforce the level of services and products they provide.
Explain Products & Services
The biggest benefit of using printed marketing booklets is the amount of information that can be included. A typical booklet can dedicate whole pages or sections to different products or services. As a result, this makes them useful for any business with a broad offering, or technical or specialist services.
Support Sales Conversations
Booklets can be taken to sales meetings, networking events, trade shows, and used to back up presentations. A salesperson can use the booklet as a visual reference during a conversation, referring to different pages when discussing particular products or services. It can then be left behind for potential customers to refer back to when comparing suppliers. Booklets also help salespeople present consistent key messages and information.
Support Different Stages Of Customer Journey
Company booklets don’t solely have to be seen as a tool to attract new customers. They can also support and build on existing customer relationships by introducing new solutions and communicating wider services.
What Content Should Be Included?
The specific content that’s included will depend on the industry and the company’s marketing objectives, but it could include
- Company introduction and history
- Products and services
- Company values
- Case studies
- Staff profiles
- Industry accreditations
- Contact details and business location
- Links to website and online resources
The booklet should open with a clear introduction to the business. This doesn’t need to be too lengthy but should give readers a good understanding of who the company is and what they do. The bulk of the booklet body should focus on products and services the business provides. Each section should explain what services are on offer and how they might benefit the reader. For the booklet to be effective, it should include high quality imagery or photography to make the content engaging and help the reader fully understand what’s on offer.
The end of the booklet should tell the reader what to do next. Include contact details and a strong call to action. Features such as a QR code can link readers to the company website or online enquiry forms.
How Booklet Design Can Make Them More Effective
A booklet might contain excellent information, but if the pages are unattractive, readers will quickly lose interest. The page design should make information easy to understand while also presenting the business in a professional manner.
The front cover should convey who the business is and be consistent with the company branding. The cover doesn’t need to contain lots of information but it should make the company and the nature of the booklet easy to identify.
The inner pages should use a clear hierarchy to organise content. Headings, subheadings, images, shorter paragraphs and highlighted information can make pages much easier to scan. There’s no need to fill every bit of space; empty white space can help the information that is there stand out. The booklet should always use established brand colours and fonts.
Choose The Right Booklet Format
The format or type of booklet will have an impact on the overall appearance and how it’s used. At Inkwell we offer several booklet formats:
Stapled Booklets
Stapled booklets are a straightforward and cost effective option, particularly for shorter page counts. They’re well suited to company profiles, brochures, event programmes, catalogues and marketing materials.
Perfect Bound Booklets
Perfect binding creates a more durable, square-spined finish that’s ideal for higher page counts or when a more premium appearance is desired. The pages are glued into the spine, giving the finished booklet the look and feel of a paperback book. This can work particularly well for product guides and large brochures.
Wire Bound Booklets
Wire binding is designed for documents that need to be opened and used regularly. The wire binding allows pages to lie flat, making it particularly practical for manuals, planners, workbooks and reference documents.
We can help you choose the right format, paper stock and finish for printed booklets. Whether you need a small run of company booklets or a larger print run for an ongoing marketing campaign, we can produce professional booklets that represent your business effectively.