A print-ready file is one that needs nothing doing to it before it reaches the press. Including overall document size, bleed, image setup, colour selection and embedded fonts. Nothing has to be moved, resized, converted or re-exported. Below is a useful checklist for preparing a print-ready file. Run it before you send, and your artwork […]
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The paper stock you select for any print job can impact everything from appearance and feel to durability and production cost. When it comes to choosing the right paper, there are many different options, each suited to different purposes. The right choice will heavily depend on the type of print you’re producing and the impression […]
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A professional printed company booklet should bring together a business’s products, services, expertise and branding in one format. A booklet provides plenty of space to promote everything a business offers. It also informs the audience why the business is different. However, the content is only the start as the quality of a booklet can be […]
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A luxury booklet should instantly reflect a high-quality business’s brand. But so many invest in great design and overlook key printing decisions, which means their finished product doesn’t do this. So which luxury printing details should you pay attention to? By the end of this guide, you’ll see how luxury booklet printing isn’t just about […]
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Professionally made and effective event brochures do more than simply provide much needed information. They build anticipation and should guide visitors through the day, evening or weekend. The very best event brochures combine strong graphic design and branding with clear messaging and quality brochure printing. From the layout and design of the front cover to […]
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Printed training manuals remain an effective way to onboard new employees, deliver workshops or communicate guidance. However, creating effective training manuals is more than just placing information on the pages. The layout, structure and materials play an important role in how useful and effective it is. Types of Training Manuals Like all printed booklets, a […]
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Most law firms are on the lookout for higher value clients, and attracting them often comes down to more than just reputation. The way a law firm presents itself plays a big part in shaping perception, and print still has a suprisingly strong influence. Printed materials form how a firm communicates its expertise, attention to […]
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Getting new clients is like starting a new relationship, you have your type (ideal client), you visit places you are most likely to meet them (bars, clubs, apps etc.) and then you exchange numbers and have your first interaction where you get to know each other. This is like your quoting or visiting stage. Then […]
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Running a successful restaurant isn’t just about great food and drink, it’s about getting customers through the door and giving them enough reasons to come back. Print still plays a strong role in how restaurants attract and retain customers, especially at a local level. From flyers and loyalty cards to menus and posters, print marketing […]
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When considering broader way to make print marketing more sustainable vegetable based inks can seem like a small change but they can make a meaningful difference. They’re made using oils from renewable plant sources and they offer print companies are more responsible option without compromising on print quality. In fact, vegetable based inks often improve […]
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