Print is manufacturing. It’s doing the same things repeatedly against a specification to arrive at a product. However, the variables are constantly changing and there are endless combinations. The input is often client generated and has to be put right or brought as close to usable as possible. Often the client isn’t a specialist designer […]
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Most law firms are on the lookout for higher value clients, and attracting them often comes down to more than just reputation. The way a law firm presents itself plays a big part in shaping perception, and print still has a suprisingly strong influence. Printed materials form how a firm communicates its expertise, attention to […]
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Getting new clients is like starting a new relationship, you have your type (ideal client), you visit places you are most likely to meet them (bars, clubs, apps etc.) and then you exchange numbers and have your first interaction where you get to know each other. This is like your quoting or visiting stage. Then […]
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Running a successful restaurant isn’t just about great food and drink, it’s about getting customers through the door and giving them enough reasons to come back. Print still plays a strong role in how restaurants attract and retain customers, especially at a local level. From flyers and loyalty cards to menus and posters, print marketing […]
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When considering broader way to make print marketing more sustainable vegetable based inks can seem like a small change but they can make a meaningful difference. They’re made using oils from renewable plant sources and they offer print companies are more responsible option without compromising on print quality. In fact, vegetable based inks often improve […]
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Many businesses or organisations can find themselves left with boxes of unused leaflets or out of date catalogues. It’s a common issue and in virtually all cases isn’t caused by bad intentions. It’s usually caused by over ordering, last minute changes or not having a plan for how to printed materials will be used before […]
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Sustainable printing in the UK is changing faster than people realise. What in years gone by was just a niche offering, or the odd “green” option, has grown into a real shift towards print companies offering 100% sustainable print products. This includes the materials they use, the energy they consume and how waste is managed. […]
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When business owners think about their brand values they likely firstly consider the visual identity, customer service levels and what they want their business to stand for. However, many often fail to think about the suppliers and partners they use, and included in there is how their print marketing materials are sourced. Consumers are paying […]
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Whether your an accountant, mortgage broker or financial adviser your client onboarding process can set the tone for the entire relationship. It’s where the trust starts to build and gives your client a true reflection of how your company operates. Think about how a potential new client feels. They will have already shared their financial […]
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For any finance company trust, integrity and professionalism are everything. No matter if you’re an independent consultant, mortgage broker or a growing investment firm, your clients are making decisions that directly impact their livelihoods. They need to feel confident their in capable hands and that starts with how your brand is presented. For many branding […]
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